The restaurant is called Incheonjip, but it’s actually located in Jung-gu, Seoul—a long-standing, old-school spot known for amazing bossam. (They say it got the name because they used to source ingredients from Incheon.)
Their signature dishes are Jeyuk Bossam and Jeyuk Oyster Bossam. If you love oysters, go for the oyster bossam; if not, the regular bossam is the way to go.

When you order the Jeyuk Oyster Bossam, the bossam comes with a separate plate piled high with kimchi and oysters. First, place a slice of bossam on your plate and top it with kimchi. Then dip an oyster in the seasoned sauce and add it on top—this trio is an absolutely perfect combo. Of course, dipping the meat in salted shrimp (saeujeot) is also a fun way to enjoy the pure flavor of the pork.
If you’re an oyster fan, I also recommend ordering the oyster pancake (guljeon). It’s not super crispy, but the batter is nicely coated and has a soft, fluffy texture that can remind you of okonomiyaki.
The bossam and oyster pancake are great, but the kalguksu (knife-cut noodles) here are also worth trying. It’s not the mild, subtle kind—this one has a bold kick with a strong peppery flavor. It feels like it would pair even better if you’re drinking soju.
Oh, and you must order the cucumber kimchi (oi-sobagi)—apparently it’s insanely good!
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